SUPERB AI.

KT Wiz Park: Building the Future of Smart Stadiums with Superb AI’s Congestion Analysis

Overview

KT Wiz Park, home to the professional baseball team KT Wiz, has taken steps toward realizing a smart stadium to enhance spectator safety and convenience during games. A key challenge was monitoring and managing congestion in real time at high-traffic areas such as gates, concession stands, and restrooms. To address this, the park decided to adopt a congestion analysis system powered by Superb AI’s Vision AI technology.

Customer Overview

KT Wiz joined the KBO (Korea Baseball Organization) League in 2015 as its 10th team and quickly rose to prominence, winning both the regular season and the Korean Series in 2021. Suwon KT Wiz Park is a modern stadium with a seating capacity of approximately 22,000 spectators. The team aims to create a smart stadium by leveraging KT Group’s advanced telecommunications infrastructure and technology.

Challenges

KT Wiz Park required a system that could effectively manage crowd density and ensure spectator safety during games. More specifically, they faced the following challenges:

• Difficulty Monitoring Congestion: It was difficult to monitor congestion in real time at critical areas such as gates, concession stands, and restrooms.
• Ensuring Spectator Safety: Overcrowding in certain sections during games raised safety concerns that needed to be addressed proactively.
• Efficient Deployment of Safety Personnel: A system was needed to optimize the allocation of staff based on real-time congestion levels.
• Marketing and Fan Engagement Opportunities: By offering a differentiated viewing experience through advanced technology, KT Wiz aimed to enhance its marketing effectiveness.

Although similar systems had been attempted in the past, they failed to deliver satisfactory results in terms of accuracy and usability. KT Wiz Park needed a more practical and effective congestion analysis solution that could fully leverage its existing CCTV infrastructure.

Solution

Why KT Wiz Park Chose Superb AI

After reviewing several AI solution providers, KT Wiz Park selected Superb AI as its partner. Key reasons for selection included:

• Proven Computer Vision AI Capabilities: Superb AI’s object detection technology has been validated across multiple industries, including manufacturing, autonomous systems, and security.
• Seamless Integration with Existing Infrastructure: The system supports integration with the existing CCTV network without requiring additional camera installations.
• Rapid Implementation: Superb AI demonstrated the ability to build and deploy the system quickly ahead of the 2025 regular season opening in March.
• Tailored Solution Delivery: The AI model was optimized to accommodate the unique environment and operational needs of a baseball stadium.

Implementation Process

Superb AI carefully analyzed KT Wiz Park’s requirements and built the congestion analysis system through the following steps:

1. Analyze site conditions and defined requirements: Identified the current CCTV layout and high-congestion zones within the stadium
2. Develop an optimized AI model: Developed people-counting and density-analysis models tailored specifically for the stadium environment
3. Design system architecture: Built an edge-computing-based analysis system integrated with existing NVR devices
4. Implement a custom dashboard: Delivered two types of dashboards: one for administrators and another for display on public LED boards for spectators
5. Test and optimize the system: Conducted performance and stability validation during trial games prior to launch

Key Features Delivered

The congestion analysis system developed by Superb AI includes the following key capabilities:

• Real-Time People Counting: Counts the number of people in each zone to monitor crowd density in real time
• Intuitive Congestion Visualization: Displays congestion levels per zone using color codes—green (clear), yellow (moderate), and red (crowded)
• Web Dashboard for Admins: Provides a dedicated interface for stadium staff to monitor overall congestion conditions at a glance
• Display Board Integration: Shares live congestion status with spectators through stadium display boards
• Automated Alerts for Abnormal Congestion: Sends instant alerts to administrators when congestion exceeds preset thresholds

A key strength of the system lies in its deployment of Superb AI’s Edge AI technology, which enables real-time analysis on-site without latency—effectively addressing the potential delay issues often seen in cloud-based solutions.

Benefit

Quantitative Achievements

By adopting Superb AI’s congestion analysis solution, KT Wiz Park achieved the following measurable outcomes:

• Improved Safety Management Efficiency: Enhanced safety management efficiency through dynamic personnel deployment based on real-time congestion levels
• Higher Spectator Satisfaction: Provided information that allowed spectators to avoid congested areas, improving their overall experience
• Balanced Use of Concession Stands and Facilities: Reduced wait times by guiding spectators based on peak usage periods and congestion data

Qualitative Achievements

In addition to quantitative results, KT Wiz Park realized the following qualitative benefits:

• Pioneered AI-Driven Stadium Experience: Became the first professional sports stadium in Korea to implement an AI-powered congestion analysis system
• Enhanced Spectator Experience: Provided real-time congestion data to offer a more convenient and comfortable viewing experience
• Established Data-Driven Decision-Making Framework: Leveraged real-time and cumulative analytics to optimize stadium operations
• Reinforced Smart Stadium Brand Identity: Strengthened KT Wiz Park’s image as a cutting-edge, tech-forward venue through the use of advanced AI technology

Customer Interview

“We will continue to deliver diverse advertising campaigns and interactive brand experiences to increase our ‘K-intelligence’ brand recognition.”

— Taesik Yoon, Senior Vice President, KT Brand Strategy Office

Future Expansion Plans

Building on the success of the congestion analysis system, KT Wiz Park and Superb AI are exploring opportunities for broader applications:

• AI-Based Safety Monitoring: Expand into abnormal behavior detection and other advanced safety features
• Parking Congestion Analysis and Guidance: Improve entry and exit flow, as well as overall convenience, through real-time parking data
• Extended Coverage of Congestion Analysis: Broaden the scope of congestion monitoring to cover additional areas within the stadium
• Integration with Stadium Events: Deliver new AI-driven services linked to in-stadium events and fan engagement experiences

Conclusion

The implementation of Superb AI’s congestion analysis system at KT Wiz Park marks the first successful application of advanced AI technology in a Korean sports venue. Through this project, Superb AI has taken a major step in extending its proven Vision AI capabilities—already validated in manufacturing, autonomous systems, and security—into the field of sports entertainment.

KT Wiz Park’s AI-based congestion analysis system has positioned itself as an innovative solution that not only enhances operational efficiency but also delivers a safer and more convenient experience for spectators. Looking ahead, Superb AI will continue to drive digital transformation across industries by delivering Vision AI solutions tailored to diverse real-world environments.

This project exemplifies how Superb AI’s Vision AI solutions are being actively utilized in real-world industrial settings. From manufacturing and autonomous systems to security and logistics, Superb AI is delivering cutting-edge AI solutions that power innovation across a wide range of sectors.