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Superb AI Joins NVIDIA’s Physical AI Ecosystem as a Key Vision AI Partner

1. The ChatGPT Moment Has Arrived for Physical AI In January 2026, at CES 2026—the world’s largest technology trade show held in Las Vegas—NVIDIA CEO Jensen Huang declared in his keynote address, “The ChatGPT moment for robotics is here,” officially signaling the start of the Physical AI era . This statement is not a rhetorical expression, simply pointing to progress in robotics. It reflects a shift in AI itself—from generating text and images to becoming “intellectual in action” that understands the laws of physics, perceives the complex real world, and performs physical tasks through robotic bodies. If robots in the past were automated machines that followed preprogrammed activities, robots in the Physical AI era are autonomous agents that learn, reason, and adapt to unexpected situations. Superb AI stands at the center of this major technological shift. Introduced at CES 2026 as one of NVIDIA’s key Physical AI partners, Superb AI provides the core Vision AI technologies that enable Physical AI to “see” the world properly and make the right judgments. Working within NVIDIA’s ecosystem alongside robot makers and enterprise software companies, Superb AI serves as a bridge that brings AI beyond the lab and into industrial sites and everyday life. In this post, we take a deep dive into NVIDIA’s Physical AI strategy announced at CES 2026 and provide a comprehensive look at the essence of Physical AI as defined by Superb AI, its core technologies, and its ecosystem expansion strategy through global partnerships. We also examine real-world industrial applications to offer a concrete view of the future changes Physical AI will bring.

Hyun Kim

Co-Founder & CEO | 20 min read